Read previewMost people who wanted to watch the Dolphins-Chiefs playoff game this past weekend had to do so by paying for Peacock, NBCUniversal's streaming service.
On Sunday, NBC said the streaming game was a success: Depending on how they measured it, the network said the game averaged an audience of 23 million to 26 million viewers.
But we won't really know if the game was a success for NBC until it announces the most important metric: How many people paid for Peacock so they could watch the game?
Before Saturday's game, NBCUniversal's parent company, Comcast, had said Peacock had 30 million paid subscribers.
But that number will almost certainly determine whether NBC or any other service pays up for a streaming-only playoff game next year.
Persons:
—, Peacock, Taylor Swift, Travis Kelce —, NBC hasn't
Organizations:
Service, Dolphins, Chiefs, NFL, Business, NBC, Travis Kelce — NBC, Comcast
Locations:
Miami, Kansas City, Paris